Privacy Policy
Peek Home Ltd
Last Updated: 29/01/25
1. Introduction
Peek Home Ltd ("we," "us," or "our") is committed to protecting the privacy of our users ("you" or "your"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, application, and services (collectively, the "Services"). Our Services utilize Google Street View imagery and generative artificial intelligence (AI) to allow users to reimagine and visualize modifications to building exteriors.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Services.
2. Information We Collect
We may collect the following types of information:
2.1 Image Data
We collect and process images from Google Street View that you select or provide to our Services. We do not store these images long term, only as long as needed to provide the requested service.
2.2 User-Generated Content
We collect any modifications, prompts, or other content you create or upload to our Services ("User-Generated Content"). This includes any text prompts or parameters provided to our AI models.
2.3 Usage Data
We may automatically collect certain information about how you access and use our Services. This may include your IP address, browser type, operating system, device information, the pages you visit, the time spent on those pages, and other diagnostic data. This data is anonymized.
2.4 Account Information
If you choose to create an account with us, we may collect your name, email address, and other information you provide during the registration process.
2.5 Payment Information
If we offer paid services, we may use a third-party payment processor to process your payment information. We do not store your complete payment card details on our servers.
3. How We Use Your Information
We may use the information we collect for various purposes, including to:
3.1 Provide and Maintain the Services
To process your requests, deliver the AI-generated images, and maintain the functionality of our Services.
3.2 Improve the Services
To understand how our Services are used, improve our AI models, develop new features, and enhance user experience.
3.3 Communicate with You
To respond to your inquiries, provide customer support, send you updates about our Services, and, if you have opted in, send you marketing communications.
3.4 Personalize Your Experience
To tailor the content and features of our Services to your preferences.
3.5 Ensure Security
To protect our Services and users from fraud, abuse, and unauthorized access.
3.6 Comply with Legal Obligations
To comply with applicable laws, regulations, and legal processes.
4. How We Share Your Information
We may share your information in the following circumstances:
4.1 With Service Providers
We may share your information with third-party service providers who perform services on our behalf, such as cloud storage, payment processing, and data analytics. These service providers are contractually obligated to protect your information and only use it for the purposes for which it was disclosed.
4.2 With Google
Our Services rely on Google Street View. We may share data with Google as necessary to provide the Services, in accordance with Google's terms of service and privacy policy.
4.3 For Legal Reasons
We may disclose your information if required to do so by law or in response to a valid legal request, such as a subpoena or court order.
4.4 In Connection with a Business Transaction
If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
4.5 With Your Consent
We may share your information with third parties with your consent.
5. Data Retention
We will retain your information only for as long as is necessary for the purposes set out in this Privacy Policy. User-Generated Content may be stored to improve our services, but such content will be anonymized after a reasonable period. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
6. Security
We take reasonable measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
7. Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
7.1 Access
You may have the right to request access to the personal information we hold about you.
7.2 Rectification
You may have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
7.3 Erasure
You may have the right to request that we delete your personal information, subject to certain exceptions.
7.4 Restriction of Processing
You may have the right to request that we restrict the processing of your personal information.
7.5 Data Portability
You may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
7.6 Objection to Processing
You may have the right to object to the processing of your personal information in certain circumstances.
7.7 Right to Withdraw Consent
If we rely on your consent to process personal information, you may withdraw that consent at any time.
To exercise any of these rights, please contact us using the contact information provided below.
8. International Data Transfers
Your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside of the United Kingdom and provide information to us, please note that we may transfer the information, including personal information, to the United Kingdom and process it there.
9. Children's Privacy
Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers.
10. Changes to this Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "Last Updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us:
By email: info@peekhome.co.uk
By mail: Peek Home Ltd, 47a Percy Gardens, North Shields, NE30 4HH